What Happened to Big Idea?
Do yourself a favour and check out this story of a small 3D company that tried to grow as big as Disney.
It’s 11 parts, but a fantastic read.
Many people think Big Idea Productions died because of the lawsuit brought against it by Lyrick Studios over general market distribution rights to VeggieTales home videos. While it is fair to say that it was the loss of that lawsuit that forced Big Idea into bankruptcy, it certainly wasn’t the only factor causing Big Idea’s downfall. Others believe the money spent producing and marketing our first movie, Jonah, brought the company down. Originally I had hoped to produce and release the film for less than $15 million total. When the final production and marketing costs came in at nearly twice that, our hopes of recouping our investment vanished. In the end our distributor got all of its marketing investment back, but not a penny made it back to Big Idea to recoup the money we had spent producing the film. So surely that killed the company, right? Not exactly. These two factors were certainly the straws that broke the camel’s back, but the camel was pretty sickly before Jonah even began production, and long before the owner’s of Barney the Dinosaur and Bob the Builder turned a litigious eye toward Bob and Larry.
Full Story here: http://www.philvischer.com/?p=38
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