You ARE what I read

A FEW PORTFOLIO BASICS:

So you’ve got the skill, need the job, but how do you get the right message across? It’s tricky, and nerve-racking, I know! Marketing yourself is tough stuff.

CVs and freelance offers land my inbox daily – and often that one e-mail is all I have to go by.  But think about it; whether you’re applying for a full time position or trying to pick some freelance work, how many other talented artists are you going up against?

Impressions last – so I think it’s imperative to make a good one.

If I could give my two cents, I’d say show only your strongest work. Often the weaker pieces overshadow your best. Don’t overdo it though – scrolling through the fourth 35 page portfolio would bore anyone, right?

Although to my surprise, in such a visually dominated industry, there are one or two applications that actually come though without any portfolio. Of any sort! You’re an artist, and want to be noticed, don’t you?

Customise and personalize.

Yes, it takes time, but those just might be the extra few minutes that landed you the job.

  • Rewrite and aim your cover letter to the company or person directly
  • Dig a little into what the company specializes in. With Google it’s all at our fingertips these days – no excuse
  • List only the relevant job experience – having different CVs for different positions or pitches, might just be worth it

Lastly, if there is an area you stand out in, like modeling, texturing, lighting or aerial views, then please say so. Who knows, that might tip the decision in your favour for the project or job?



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  1. WorkerBee April 27th

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    Hola, http://www.burnstudio.co.za – thanks for the tips.


About Author

Kris

Kristal is our office coordinator, a qualified journalist and copyrighter.